JS Bank, one of the fastest growing and most innovative financial institutions of Pakistan launched JS Apni Cricket League mobile application during PSL 2018 the most happening cricketing event in the country, with the campaign name of #ApniToNikalParri.
A first of its kind initiative by a financial organization in Pakistan, the JS Apni Cricket League mobile application revolved around digital gamefication of contests. It was a sure shot success with tens of thousands of digital users and cricket lovers of Pakistan all under one roof, connected on one platform, ready to compete against each other for daily, weekly and grand competition prizes. So, there wouldn’t be any doubt into claiming that the app has changed the way we see digital growth in the country. All one had to do was visit the JS Apni Cricket League Facebook page, watch the TVC, download the video and let the magic begin!
But that wasn’t it, not only were the competitions one heck of a ride but you even got the chance to win numerous and amazing gifts including; iPhone X, Nokia 8, Samsung 8 phones, LED TV’s, tickets to Turkey, the PSL final and much more that were presented along with the grandest prize of all times – An Audi A3! And the lucky man was none other than Mr. Asad Ali.
With an offer unforgettable, the JS Apni Cricket League application became the 2nd most popular under the ‘Top free games on Google Play store’ in Pakistan owing to a whooping record of 350K Downloads in just 33 days. Whereas, the total Google Play store rating reached 4.1 in less than 30 days only.
Keeping in view the digital era and its growing trend we hope more brands in the future invest in interactive ways to engage users’ real time and with such high engagement models.