A glamorous afternoon soiree was held at The Deli in Karachi which was gorgeously decked up with floral garlands and fragranced ornaments creating a true LUX experience for media who gathered to meet the beautiful LUX girls – Mahira Khan, Maya Ali and Reema Khan.
The event started off with the charismatic host, Zara Peerzada welcoming guests and introducing them to the latest LUX campaign “Fans of Each Other”, the audience was wowed by the grand reveal of the LUX girls as Maya Ali, Mahira Khan and Reema Khan came forward and stepped into a large breath-taking floral frame. This turned out to be the defining moment of the event. The three LUX films were displayed on the big screen along with other behind the scene videos highlighting the story that led to the making of the commercials followed by a Q&A session with the LUX girls where they shared their experience of working together and how they are inspired by one another.
The evening came to a close as guests enjoyed savories and mingled with each other. Amongst attendees were prominent media personnel, fashion and lifestyle influencers along with representatives of known electronic media channels. The campaign concept for ‘Fans of Each Other’ was by J. Walter Thompson Pakistan, the LUX films were directed by Asim Raza of The Vision Factory and event design at The Deli by RAKA events.