Pepsi launched the first ever albums of Battle of the Bands 2017 winner and runner up bands — Kashmir-the band and Badnaam. The powerhouse albums launch happened at a Meet and Greet session held by PepsiCo.
This event fulfills another promise made by Pepsi to the music lovers of Pakistan at the time of Pepsi Battle of the Bands 2017. After two months and eight weekly episodes on television and social media, Pepsi Battle of the Bands ended with the trophy going to Kashmir the band, while the Sufi-rock band Badnaam were declared runners-up, in the final conclusion of the show on the basis of public votes. As a reward for their outstanding performance, Pepsi committed the release of music albums to the top 2 bands of the season – a promise that Pepsi fulfilled.