The milestone tenth season of Pakistan’s iconic music platform, Coke Studio, was launched at an emotionally-charged ceremony, attended by the show producers, leading singers and musicians of Pakistan, representatives of the mass media and digital media, corporate leadership, socialites, senior management of Coca-Cola Pakistan, and a large number of Coke Studio fans and well-wishers.
Over the past decade, Coke Studio has established itself as the Sound of the Nation and has been a proud ambassador and representative of the thriving Pakistani culture in over 150 countries across the globe. Season 10 will continue to build on Coke Studio’s iconic philosophy of inclusiveness, bridging barriers and will celebrate established artists as well as introduce the audience to new and upcoming talent.
In its 10th edition, celebrating Pakistan’s 70 years, Coke Studio will pay a series of tributes to the icons of Industry. These icons, which include singers, lyricists, poets and composers, have helped shape the Pakistani Music Industry through their untiring contributions over the last 70 years.