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Launches & Events

Huma Adnan & UNHCR present “Craft Stories”

In collaboration with the UNHCR Refugee Agency in Pakistan, Huma Adnan showcased a stellar collection called “Craft Stories”, a spark of hope at an exclusive UNHCR event at the gorgeous Serena Hotel in Islamabad.

With a vision, passion, and talent soaring high, Huma & UNHCR joined forces to work towards the betterment of refugees residing in Pakistan, to assist them in earning a respectable living for themselves. Huma is known for representing and honouring Pakistan’s roots and culture thus skill trainings were provided to the refugees by her and the master team in order for them to be able to create the alluring statement jewelry pieces. From choosing the threads, to the motifs, the colour schemes, designs, and indigenous crafting techniques, each and every aspect was handled with finesse and elan by these diligent women.

“I have always been one to empower and encourage women with the will to follow their aspirations,” said Huma Adnan. “This time round, I have truly added a part of my soul in doing so by involving these hard-working women in creating a whole new jewelry line, fabricated with love & care. I believe, we as fashion influencers have the potential to start new economic cycles and as my brand utilizes indigenous crafts from different parts of the world, I became very excited and took the challenge to polish their craft and train their business acumen and the result is in front of you.”

The event was executed by Catwalk Event Management & Productions and PR was handled by Catalyst PR & Marketing in the support of renowned influencers and familiar faces from the world of showbiz. Attendees included team Huma Adnan along with top UN officials and foreign dignitaries. A ramp walk was held during the event, showcasing the striking pieces created by the refugee women. Pakistan’s favourite models Fouzia Aman, Maha Ishaq, Sabeen Khan, Farah Rasool, and many more happily strutted the ramp bearing the jewelry pieces.

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