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Launches & Events

Living T brings Luxury Towels to Karachi

LivingT, a leading e-commerce supplier of upscale luxury towels held a contemporary pop-up store at Ocean Mall in Karachi on May 5th and 6th.

LivingT is the e-commerce retail arm for Towellers limited who are primarily manufacturers and have been exporting to the world’s finest hotels and retailers for the last 45 years. The towels are designed and responsibly made in Pakistan.

Through the Ocean Mall pop up store, Living T gave Karachi consumers an opportunity to look, feel and buy the luxury towels and children’s robes hence making its way into the Pakistani retail industry for two days.

The towels, all marked at factory outlet prices, come wrapped in beautiful packaging that made the perfect gifts for Eid, Christmas, Mother’s Day, bridal trousseaus and housewarming gifts. With a great influx of visitors coming and purchasing some of the brand’s best products including luxury hotel towels, bath robes, children’s bath towels and swaddles at great discounted prices, the event was a soaring success.

The sisters behind LivingT, Mahjabeen, Mehreen, Sana and Hadeel Obaid, were overjoyed by the great response they received and both were looking forward to more such events to showcase LivingT’s diverse product range. “Finishing your bath off by bundling up in a soft, cozy towel is life’s little luxury and we are thrilled to be able to provide that to our Living T customers,” said Mahjabeen Obaid. She added, “This is our first ever pop-up shop happening on such a large scale and we plan on arranging more such events in the near future.”

Hadeel Obaid explained what she aims to deliver to the LivingT consumers. “We have always found a gap in the Pakistani market for great quality, affordable towels and we are hoping that Living T can bridge that gap. We use the best machinery and have a highly skillful workforce that ensures we create exactly what the consumer is looking for.”

The pop-up store was buzzing with excited shoppers as A-listers, celebrities and key media popped by to check out the buzz and stock up on limited edition luxury. Maheen Karim, Sana Hafeez, Anusheh Shahid, Sharmeen Obaid Chinoy, Sikander Rizvi and Maira Pagganwala were among many of the popular names who attended the event. Those who did not get a chance to visit the store, could explore LivingT products online.

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