Dettol recently conducted a Story Telling session at the Deaf Reach School, unveiling the latest adventure of the Dettol Warriors against their evil germ rival, Germoon.
Renowned actor Sania Saeed hosted the story telling session that was translated into sign language for the students of the Deaf Reach School.
Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (RB) Pakistan, makers of Dettol talking about this initiative said, “Dettol Warriors are popular superhero characters spreading the message of health and hygiene amongst kids. We are happy to have the Deaf Reach School as our partner in this mission so that children across Pakistan can participate in our education programs to inculcate awareness on personal hygiene. This will help to reduce illnesses amongst children.” In a nutshell the event was quite interesting as not only the children were enjoying it but also adults got fascinating as well, so far this is the best way to creat hygiene awareness in deaf community children. Dettol also has an extensive School Education Program spread across the entire year, reaching out to over 2.5 million children for many years. The program creates hygiene related awareness amongst school-going children to help them fight against germs. Dettol’s school program also aims to improve school attendance for children through the awareness they raise.