British luxury label, Burberry, have gone back to their roots with a new- look logo that first originated over a hundred years ago.
The storied fashion house has unveiled its first re-brand in almost twenty years, a slick symbolling that sees the interlocking initials of Burberry founder, Thomas Burberry, in white and orange coloring over a honeyed background.
Former Givenchy creative Riccardo Tisci, who took up the role of creative director for the iconic fashion house from Christopher Bailey in May, didn’t have to look far for aesthetic inspiration.
The logo is an updated take on a 1908 monogram of Burberry’s, which has been given a contemporary feel by legendary British art director and graphic designer, Peter Saville.
Based on an email dialog shared on Burberry’s official account, Saville was requested to create the model’s identification again in March and accomplished the transformation in somewhat over 4 weeks.
“Ricardo, 4 weeks! You should be loopy. You want 4 months for a undertaking like this!” Saville wrote within the e mail.
“Traditionally, Burberry’s logotype was acceptable to the ditch coat’s utilitarian nature,” Saville, who helped Raf Simmons redesign the Calvin Klein emblem final February, informed Deezen.“Burberry wanted an identification that’s fluid and in a position to cross over into all of the classes which are required of an enormous luxurious clothes and accessories model–one thing to transcend the corporate provenance with out denying it.”
The monogram print shall be used on Tisci’s upcoming Burberry designs, set to formally debut this September when he reveals his inaugural assortment at London Trend Week.
