The international fashion brands have been working hard to attract the customers who had been refraining to consult their fashion and style. In short, the chic designers are finally jumping in the traditional habit of turning their clothes into modest, Islamic fashion. And Chanel is the recent one of them.
Just recently, Chanel’s boutique in Los Angeles displayed the mannequins in Islamic fashion. The dummies were wearing pink hijab or scarves with head coverings. According to the reports, the fashion giant’s idea to display such designs was to attract the Saudi shoppers who are inspired by the LA fashion scene.
Chanel’s idea to target a specific religious community is nothing new. Previously, many big labels have been introducing their designer hijab, abayas, and scarves range to attract the specific shoppers.
Dolce & Gabbana also introduced their hijab collection, this January.