Debenhams is all set to become the first major department store to sell a range of Muslim clothing including hijabs, kimono wraps, jumpsuits, hijab pins, tops, dresses and hijab caps. The select outlets of the world’s fashion giant will start selling the specific clothing from May.
Jeanette Whithear of Debenhams, as quoted by Daily Mail, stated:
“Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers. This is a step closer to creating a product offer that caters for broader customer needs.”
An outlet of Aab run by Nazmin Alam, the founder and creative director, will be opened inside the Oxford Street branch of Debenhams in London. Aab is an international brand selling ‘contemporary modest wear’.
Nazmin Alam in a statement said:
“We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples. The partnership with Debenhams opens up some very exciting opportunities for us.”
The brand will then be introduced to stores in Westfield in Shepherd’s Bush, Birmingham’s Bullring, Leicester’s Highcross Shopping Centre and Manchester’s Trafford Centre.