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FHM Pakistan
Fashion & Lifestyle

Paris aims to be the sustainable fashion capital of the world

Paris is taking official steps toward more sustainability within the fashion industry. Gathered at the Institut Français de la Mode on Monday, Frédéric Hocquard, deputy to Paris mayor Anne Hidalgo in charge of cultural diversity and nightlife; Antoinette Guhl, deputy in charge of social economy and solidarity, and Isabelle Lefort, a former fashion journalist, launched “Paris Good Fashion,” an initiative aiming to push the fashion industry towards adopting more sustainable practices.

Over the next five years — the projected end date is the 2024 edition of the Olympic Games, which will be held in Paris — Paris Good Fashion will bring together a cast of diverse fashion players joining forces to work on becoming more eco-conscious.

The Paris administration, the IFM, the Fédération de la Haute Couture et de la Mode, creative platform Eyes on Talent, the Ellen McArthur Foundation and fashion incubator Les Ateliers de Paris are all part of the initiative, which has gathered support from LVMH Moët Hennessy Louis Vuitton and the Galeries Lafayette.

Committee members will focus their efforts on three themes: creating a circular economy; improving sourcing and traceability, and working on making certain processes more sustainable, such as distribution, energy and communication. This last theme also includes the subject of Paris Fashion Week.

The sustainability roadmap for 2019 will be unveiled in June during an event that will include a cycle of conferences, an awards ceremony for the new Eyes on Talent prize for inclusive design, in partnership with France Handicap, as well as a campaign promoting recycling within fashion.

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