Target has a history of collaborating with designers to bring a wow factor in its collections. The designer associations by the fashion group have created quite a frenzy and hysteria by the shoppers. But, Target is now coming with bigger and better; as it is gearing up the forces with Victoria Beckham.
The soon-to-be spring collection will extract the designing essence from Victoria Beckham’s Line which, according to her, is “quite girly, fun, and happy”. The new range will have a complete apparel choice for toddlers, babies, girls, and women; marking Victoria Beckham’s baby step into childrenwear.
In a press release Mrs. Beckham stated;
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before. I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. I felt it was the perfect time to extend into a more accessible price point.”
The much raved collection will be up on Target stores and online website on April 9, 2017. Select pieces will also be sold internationally through Victoria Beckham’s e-commerce site