Some bridal campaigns are built around the idea of a perfect wedding. Others go beyond the wedding itself and look at the stories, traditions and identities that shape the woman wearing the bridal dress. Mohsin Naveed Ranjha’s latest campaign, KAUR, belongs to the latter.

With KAUR, MNR explores the visual and cultural memory surrounding Sikh women, bringing elements of heritage into a contemporary bridal world. The campaign looks at what happens when something deeply rooted in the past is reinterpreted through a modern fashion language.

At the centre of the campaign is the idea of ancestral memory. The women of today carry more than their own stories. They inherit rituals, traditions, experiences and cultural references from the generations before them. KAUR explores this connection through fashion, presenting heritage as something that continues to live and evolve rather than something that simply belongs to history.

Visually, the campaign creates a meeting point between the archival and the contemporary. Sikh cultural references become part of a cinematic bridal universe, while modern styling and fashion bring a fresh perspective to the imagery. Instead of recreating the past exactly as it was, KAUR takes its essence and translates it into something that feels relevant to today’s bride.

The Sikh feminine remains central to this visual story. Through the campaign, the bride is presented not only as an individual but as part of a larger lineage. Her clothing, presence and surroundings become connected to the women who came before her, creating a sense of continuity between generations.

This approach also reflects the way bridal fashion itself continues to change. South Asian brides today are increasingly looking for ways to connect tradition with their own identity. Heritage can still be important without dictating exactly how a bride should look or feel. KAUR taps into this shift by showing that cultural influence can be reinterpreted without losing its meaning.

For Mohsin Naveed Ranjha, the result is a bridal campaign that feels rooted while still looking forward. The richness of Sikh heritage becomes a starting point rather than a limitation, allowing the collection to exist between memory and modernity.

KAUR ultimately reminds us that heritage does not have to remain frozen in old photographs or archival stories. It can live through the next generation, take on new forms and find its place within the world of contemporary fashion.

And perhaps that is what makes the campaign feel relevant beyond bridal wear. KAUR is not only looking at where the modern bride comes from, but at how she carries that history with her as she moves forward.

The post KAUR: Reimagining Heritage Through the Modern Bride appeared first on FHM Pakistan.

Sep 30, 2026

On Tuesday, 29 September 2026, Al Rehman Developers handed over possession of A & B Blocks at Al Rehman Garden Phase 8, formerly known as Iqbal Garden. For the families who invested here, the Possession Ceremony marked the moment a commitment on paper became plots they can now build on.

In real estate, promises are easy to make. What customers remember is whether the developer delivered. At AlrehmanGarden Phase 8, the journey has now moved from promise to development, and from development to possession.

A Day Families Had Been Waiting For

The ceremony brought customers, their families and the Al Rehman Developers management together on site. Plot owners received possession of their plots in A & B Blocks, many of them walking the developed streets of their block for the first time as owners.

The mood was one of celebration. Families shared the moment with each other, the management team marked the milestone with customers, and the evening closed with fireworks over the society.

For anyone who attended, it did not feel like a sales event. It felt like witnessing a promise being kept.

From Iqbal Garden to Al Rehman Garden Phase 8

The project began life as Iqbal Garden. Under Al Rehman Developers, it has been transformed into Al Rehman Garden Phase 8, a planned community with a clear layout and visible progress on ground.

Today, visitors can see developed roads, laid-out blocks, landscaping and community infrastructure taking shape. The possession of A & B Blocks is the latest proof that the transformation is real, not just a rebrand.

RUDA-Approved

Al Rehman Garden Phase 8 is approved by the Ravi Urban Development Authority (RUDA). The developer’s published approval reference is RUDA/DBC/HS-0002/44.

For buyers, regulatory approval is one of the first things to check before investing. It gives families added confidence that the project is being developed within the official framework.

Location and Connectivity

Al Rehman Garden Phase 8 sits at Kala Shah Kaku, on the northern edge of Lahore, near the KSK Interchange. Its location puts residents close to several of the region’s main routes:

• M-2 Motorway (Lahore–Islamabad), via the KSK Interchange

• GT Road, for travel toward Lahore city and Gujranwala

• Lahore–Sialkot Motorway

• Lahore Ring Road

This mix of motorway and city access makes Al Rehman Garden Phase 8 practical both for families settling in Lahore and for those who travel regularly toward Gujranwala, Sialkot and Islamabad.

A Complete Community Plan

Al Rehman Garden Phase 8 is planned as a self-contained community, with facilities being provided for daily life, worship, education, health and recreation.

Infrastructure and security

• 150-ft main boulevard and carpeted roads

• Gated community with 24/7 security and CCTV surveillance

• Underground electrification and Sui gas

• Filtration plants, water supply and sewerage

Community and daily life

• Grand Jamia Mosque plus block mosques

• Schools and colleges

• Hospital and diagnostic facilities

• Commercial avenue

• Community centre

Recreation

• Theme and family parks

• Gym and sports facilities

• Zoological park

Families with students will also value the nearby universities, including GC University, UET and Virtual University.

Why Possession Matters

When people buy property, they are buying trust. They want to see development on ground and, above all, they want possession delivered. Possession is what moves a customer from waiting to building a home and eventually living in it.

That is why the handover of A & B Blocks matters. It is the latest delivery milestone at Phase 8, and a signal to every plot owner that the project is moving forward.

Part of a Larger Story

Al Rehman Garden Phase 8 is not Al Rehman Developers’ first community. For more than two decades, the company has developed housing and commercial projects across Lahore, Muridke, Gujranwala and Sialkot. These include Al Rehman Garden Phases 2, 5 and 7, Garden City and Al Sami Garden in Muridke, and Al Rehman Commercial Center in Gujranwala.

The Al Rehman Garden name is known for a track record of building communities and establishing them on ground. Phase 8 now adds another chapter to that record.

A New Chapter Begins

From Iqbal Garden to Al Rehman Garden Phase 8. From a vision to a developed community. And now, from development to possession.

Vision → Development → Delivery → Possession

The Possession Ceremony of A & B Blocks was more than an event. It was a commitment delivered, a milestone celebrated, and the start of a new chapter for the families of Phase 8.

Stay Connected

For updates, ceremony highlights and site visuals, follow Al Rehman Developers and Al Rehman Garden:

• Al Rehman Developers: Instagram · Facebook · TikTok

• Al Rehman Garden: Instagram · Facebook · TikTok

• Website: alrehmandevelopers.com

The post A Commitment Delivered: Possession of A & B Blocks at Al Rehman Garden Phase 8 appeared first on FHM Pakistan.

When Apple officially pulled back the curtain on its long-rumored foldable smartphone, the iPhone Duo, the global tech sphere erupted with familiar fanfare. Yet, as reported by The Wall Street Journal, one substantial segment of the smartphone community greeted the launch with collective indifference: seasoned Samsung foldable owners.

In a comprehensive report titled “Samsung Fans Are Thoroughly Unimpressed by Apple’s Foldable Phone,” WSJ highlights how the euphoria surrounding Apple’s entrance feels like déjà vu for users who adopted flexible screens half a decade ago.

Iteration Over Being First

Samsung’s journey began in February 2019 with the debut of the original Galaxy Fold—an audacious, experimental device that effectively created the modern foldable category. As WSJ points out, Samsung hasn’t simply rested on its first-mover status; the South Korean tech leader has released roughly 20 foldable models across its Fold and Flip lines over the past seven years.

That distinction between introducing an initial prototype and refining hardware through multiple consumer cycles is substantial. Long-time Galaxy users have lived through successive iterations of Ultra Thin Glass (UTG), water resistance certifications, zero-gap teardrop hinges, and weight-shedding chassis designs. For these users, watching Apple introduce its first-generation folding mechanics is less an industry revolution and more an acknowledgment of territory Samsung spent years charting.

Mainstream Validation

Apple’s entry into the foldable space should not be discounted—it delivers significant consumer awareness and legitimizes a form factor once viewed by skeptics as a passing novelty. However, as the foldable landscape enters this competitive new phase, the benchmark won’t simply be the ability to fold in half. It will center on the software optimizations, display durability, and mechanical maturity that only years of consumer testing can deliver.

Source / Reference: The Wall Street Journal, “Samsung Fans Are Thoroughly Unimpressed by Apple’s Foldable Phone,” Timothy W. Martin, September 17, 2026.

The post Samsung Fans Are Thoroughly Unimpressed With Apple’s New iPhone Duo appeared first on FHM Pakistan.

LAHORE, Pakistan – Sept. 16, 2026 – Samsung Electronics Co., Ltd. today announced the expansion of One UI 9 to more Galaxy devices, with the rollout beginning today starting with the Galaxy S26, S26+, and S26 Ultra.One UI 9 brings an easier, more seamless mobile experience across form factors, as well as enhanced Galaxy AI that is richer, more personal, and more helpful.

New Features Help Users Capture, Personalize, and Manage

One UI 9 introduces new ways to keep people in focus, tailor the information users see each day, and manage device care more easily.

• My FanCam automatically tracks a selected person in a recorded video and keeps them centered, intelligently reframing the footage as the scene moves. This allows users to turn dynamic moments into social-ready content with less manual editing. Whether it’s a child’s performance, a friend on the dance floor, or an exciting moment during a sporting event, users can instantly put the focus on the person they want to see. 

• The new Generative and Editable Cards on Now Briefhelp users choose what appears in their daily summaries. Users can create cards across health, weather, and video so their daily brief reflects the information most relevant to them.

Enhanced Capabilities Help Users Do More With Less Effort

One UI 9 builds on familiar Galaxy experiences to help users complete everyday tasks with fewer steps. Context-aware suggestions and timely creative prompts — as well as improvements to translation, scanning, and recording.

• Now Nudge can surface timely, context-aware suggestions across more moments in the Galaxy experience, helping users take the next step without breaking their flow. For example, if they are making plans via text message, users can quickly recall reservation details or save a location directly from a conversation.

• Creative Studio now suggests image-generation ideas based on relevant upcoming events. For example, when a friend’s birthday is approaching, users may see a prompt to create a themed image or greeting, allowing them to quickly create something meaningful for the occasion.

• Interpreter introduces a new Thread View that enables users to better follow translated conversations byquickly referencing earlier exchanges. In addition, faster translation in Conversation Mode and quicker playback with compatible Galaxy Buds help reduce delays, making conversations feel more natural and continuous.

• Document Scan now allows users to digitize challenging materials such as curved book pages and corner-folded papers with less manual adjustment. The large-screen-optimized views on compatible Galaxy devices, along with an improved Finger Eraser, helpcreate cleaner and more usable scans.

• Voice Recorder presents summaries in a clearer, more structured format, using elements such as headings and tables to make key information easier to scan at a glance.

Enhanced Security and Privacy Help Users Stay Informed and in Control

One UI 9 continues Samsung’s approach to security and privacy with transparency, choice, and control built into the experience. The latest updates help users better understand when something may need their attention and make it easier to take action.

• Security Brief brings key security and privacy updates like alerts for malware, apps from unknown sources,and unnecessary permissions to Now Brief, helping users identify potential issues earlier and determine when action is necessary.

• Enhanced Privacy Alerts use on-device AI to identify potential privacy risks, including unnecessary attempts to access permissions in the background, giving users greater awareness of how their information is beingaccessed.

• Scam Detection expands to additional countries and languages, bringing protection against potential scamcalls to more Galaxy users across supported markets.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com

The post Samsung Begins Official Rollout of One UI 9, Bringing the Latest Galaxy Experiences to More Devices appeared first on FHM Pakistan.

Nvidia CEO Jensen Huang takes a call from U.S. President Donald Trump on a Samsung Electronics Galaxy Z Fold 8 during a panel discussion at the All-In Summit in Los Angeles on Feb. 14 local time. Captured from social media

Nvidia CEO Jensen Huang was spotted using Samsung Electronics’ latest foldable smartphone, the Galaxy Z Fold8. Following last year’s Galaxy Z Fold7, he was again seen using Samsung Electronics’ foldable phone with the newest model, drawing attention. In particular, the Galaxy Z Fold7 that Huang previously used is known to have been a gift from Samsung Electronics Chairman Lee Jae-yong, prompting interest in whether Lee also handed over the latest device this time.

Huang received a phone call from U.S. President Donald Trump on the 14th (local time) while attending the All-In Summit in Los Angeles. During the call, Huang unfolded the smartphone he was using, switched to speakerphone, and showed the screen to attendees. In the process, it was captured that the unfolded smartphone was Samsung Electronics’ Galaxy Z Fold8. The screen displayed “President Trump,” referring to President Trump.

This is not the first time Huang has been seen using Samsung Electronics’ foldable phone. On Trump’s visit to China in May, Huang was also spotted using the Galaxy Z Fold7. At the time, the Fold7 Huang used was reported to have been a gift from Chairman Lee Jae-yong. However, it is not known whether the Galaxy Z Fold8 unveiled this time was directly gifted by Chairman Lee or purchased separately by Huang.

Nvidia CEO Jensen Huang holds a Samsung Galaxy Z Fold smartphone in the VIP parking lot at Pohang Gyeongju Airport in North Gyeongsang Province after arriving on his private jet on Oct. 31 last year to attend the Asia-Pacific Economic Cooperation (APEC) summit. News1

As Huang was spotted using the latest Samsung foldable phone following the previous model, the close relationship between Samsung Electronics and Nvidia is again drawing attention. The two companies are expanding cooperation in the artificial intelligence (AI) semiconductor sector. Huang and Lee also met repeatedly recently to discuss AI semiconductors and supply chains.

The post TRUMP’S SURPRISE Is it a good time to have a word on a call? REVEAL NVIDIA CEO USES SAMSUNG GALAXY Z FOLD8 appeared first on FHM Pakistan.

Samsung Galaxy S26 FE: Delivering the Latest Flagship Experience, Focused on What MatterMost

First in the Galaxy S26 lineup to launch with One UI 9, Galaxy S26 FE pairs advanced camera capabilities with the latest Galaxy AI

LAHORE, Pakistan – September 15, 2026 – Samsung Electronics Co., Ltd. today announced Galaxy S26 FE, the newest addition to the Galaxy S26 family and the first in the lineup to launch with One UI 9 – bringing users the latest premium Galaxy innovations from day one. With enhancedcamera capabilities and more context-aware Galaxy AI, it elevates how users capture, create and connect every day. Builtaround what users value most in a slim design, Galaxy S26 FE carries the iconic Galaxy S experience forward.

“Galaxy S26 FE is a purposefully designed to deliver the signature strengths of Galaxy S, ensuring every feature makesa meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “Packed with the beloved Galaxy camera and AI experiences,backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Exclusive Early Bird Offer

Customers who pre-order Galaxy S26 FE can unlock exceptional added value with an exclusive samsung.com voucher worth Rs. 30,000 on the 512GB variant and Rs. 25,000 on the 256GB variant. Available for a limited time on samsung.com and retail stores near you. The early bird offer makes it even more rewarding to be among the first to experience Galaxy S26 FE.

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refinethe moments that matter – whether shooting still scenes or fast-moving action.

• My FanCam, first introduced on the latest Galaxy foldables,is now available on Galaxy S26 FE. It automatically tracksa selected subject and keeps it centered, intelligently reframing video as the scene moves – so users can turn dynamic moments into social-ready content with less manual editing.

• For video, Super Steady with Horizontal Lock – a favorite among Galaxy S26 users – helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go. 

• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12MP front camera captures more in every frame, making group shots easier to take.

• Nightography, a signature of the Galaxy S series, helps users capture bright and clear shots in low light, with detailpreserved even in the most challenging scenes.

• Even after the moment has passed, Photo Assist makes it easier to refine images using natural language prompts, from adjusting lighting to adding new elements and restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.

• With Gemini Omni, users can effortlessly turn photos and video clips from their Gallery into polished videos that are ready to share and packed with creative music, transitions and effects.

Galaxy AI, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI experiences that make daily life easier – adapting to users’ routines to keep them informed and organized, while handling everyday tasks faster and more seamlessly on their behalf.

• Updated Now Brief, first introduced on the Galaxy S25series, is even more personalized through customizable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt,making Now Brief more relevant throughout the day.

• Now Nudge is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day – helping users turn insights into action and manage everyday routines with less friction.

• With the help of Gemini, Galaxy S26 FE automates multi-step tasks with a single request, reducing friction and saving time. By understanding context, it works seamlessly on users’ behalf – enabling them to search, create, organize and communicate more effortlessly throughout the day.

• Circle to Search with Google and Gemini Live now allow users to search for multiple items in an image at once, making it easier to identify products, places, objects or ideas in a single step.

Built to Keep Up with Your Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most – including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900mAh battery keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. With 45W fast charging, users can power up quickly and stay connected for longer.

• A 6.7-inch AMOLED display with a 120Hz refresh rateprovides smooth, immersive visuals with enhanced brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of Galaxy experience from day one. Improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome – while long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch makes moving to Galaxy easier than ever. Whether switching from an Android or iOSdevice, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data – with no extra apps and less setup time.

• Galaxy S26 FE is built to last, with seven generations of OS upgrades and seven years of security updates – so users can enjoy the latest features with confidence for years to come.

Together, these enhancements deliver the Galaxy experiencesusers rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE Early bird booking will be available starting September 15 in retail stores near you in Blueberry, Graphite and Pistachio.

For more information on Galaxy S26 FE, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

About Samsung Electronics Co., Ltd.  

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Specifications

The post SAMSUNG GALAXY S26 FE: DELIVERING THE LATEST FLAGSHIP EXPERIENCE, FOCUSED ON WHAT MATTERS THE MOST appeared first on FHM Pakistan.

In an increasingly connected world, talent is no longer limited by geographical boundaries. For Pakistani actor and model *Mazhar Sethar*, the journey from the regional media industry to the international entertainment and advertising market reflects years of dedication, versatility and ambition.

With more than 13 years of experience in the media industry, Mazhar Sethar has built his career as an actor, model and television personality. After establishing himself in Pakistan’s entertainment industry, he made the decision to expand his professional journey beyond national borders and move to the United Arab Emirates Dubai, where he entered the highly competitive media market of Dubai.

The move proved to be a significant turning point in his career.

Dubai offered Mazhar Sethar an opportunity to work in a multicultural and international creative environment, allowing him to collaborate with professionals from different countries and participate in major commercial and entertainment productions.

During his time in the UAE, he has appeared in a variety of *television commercials, international advertising campaigns, brand promotions, fashion projects and digital productions*. His portfolio includes work with major clothing and fashion brands, telecommunications companies, automotive campaigns, television brands and other leading commercial productions.

One of the notable projects in his international career was an **Arabic web series inspired by the global “Squid Game” concept**, where he worked as an actor in a production created for an Arabic-speaking audience. The project gave him the opportunity to demonstrate his versatility and ability to work across different cultures and international productions.

Beyond screen appearances, Mazhar has also been featured in major advertising campaigns, including *large-scale outdoor and billboard promotions*, further strengthening his presence in the UAE’s competitive commercial industry.

“Dubai gave me the opportunity to show my skills and talent on an international platform,” says Mazhar. “Working in a global market has been an honor. Every project has taught me something new and has helped me grow not only as an actor and model, but also as an individual.”

For Mazhar, working internationally has meant more than simply entering a new market. It has allowed him to represent Pakistani talent in diverse creative spaces and work alongside professionals from different cultural and professional backgrounds.

Today, his career continues across both *Pakistan and the UAE*, where he remains actively involved in acting, modeling, television commercials, web series, international campaigns and brand projects.

His journey demonstrates how Pakistani artists can successfully compete and build careers beyond their borders when given the right opportunities and platform. From local media productions to international advertising campaigns, Mazhar Sethar has continued to develop his identity as a versatile performer with a growing global presence.

While he remains proud of his roots and professional journey in Pakistan, Mazhar sees his experience in Dubai as an important chapter in his career—one that has opened the door to international collaborations and new possibilities.

As the entertainment and advertising industries continue to become more global, artists like Mazhar Sethar represent a new generation of Pakistani performers who are taking their talent to international markets while maintaining a strong connection with their home country.

With experience in both Pakistan and the UAE, Mazhar Sethar continues to pursue new opportunities as an actor and model. His journey is still evolving, but his ambition remains clear: to represent himself, his talent and Pakistan on larger international platforms.

From Pakistan to Dubai, Mazhar Sethar’s journey is a story of talent, persistence and the belief that opportunities can turn local dreams into international possibilities.

The post Mazhar Sethar: A Pakistani Artist Making His Mark on the International Stage appeared first on FHM Pakistan.

Swedish climate-tech company ClearTraced is using AI to automate the collection and verification of ESG data, with Pakistan-based CTO Abdullah Rashid leading the engineering behind the platform.

Companies today publish an enormous amount of information about their environmental, social and governance performance. Annual reports, sustainability disclosures, policies, governance documents and regulatory filings all contain pieces of the picture.

The problem is turning that information into data that can actually be used.

Much of the work is still manual. Researchers and analysts have to locate relevant disclosures, interpret them, extract the right figures, structure the information and check whether the result can be supported by the original source.

As ESG reporting grows more detailed and the demand for comparable sustainability data increases, that process becomes increasingly difficult to scale.

This is where artificial intelligence is beginning to change the equation.

Swedish climate-tech company ClearTraced is building technology designed to automate the collection, analysis and verification of ESG information from corporate disclosures. Its platform uses AI to identify relevant information, extract structured data and connect individual datapoints back to the underlying source material.

That last part is particularly important.

In many AI applications, producing a plausible answer is enough. In ESG, a number without supporting evidence can be difficult to trust. Users may need to know not only what the figure is, but where it came from and whether the original disclosure supports the interpretation.

ClearTraced’s approach therefore puts emphasis on traceability alongside automation. AI can handle much of the initial extraction and processing, while additional validation and human review are used when interpretation or judgment is required.

Among the people building that system is Pakistan-based engineer Abdullah Rashid, co-founder and CTO of ClearTraced, who leads the company’s engineering and AI development.

“The challenge is making the information reliable enough to use,” Rashid says. “Extraction is one part of the problem. You also need to understand whether the model interpreted the disclosure correctly, whether the data is consistent and where exactly the information came from.”

That distinction points to a broader challenge facing enterprise AI.

As companies move from experimenting with AI to using it in operational workflows, the standard for a useful system becomes much higher. The technology has to be capable of handling large volumes of information, but it also has to behave predictably enough for people to rely on its output.

ESG is a particularly demanding environment for that kind of system. Sustainability information can vary significantly in how it is presented, measured and described from one company to another. Relevant information may also be distributed across multiple documents rather than appearing in a single standardized dataset.

AI can help navigate that complexity, but automation alone does not solve the underlying trust problem.

ClearTraced has begun applying its technology in institutional settings, including work involving organizations such as Global Child Forum. The company has also worked with Swedish media and data organizations including Bonnier, Dagens Industri and Millistream.

Its collaboration with Global Child Forum, for example, involves AI-assisted data collection for a corporate children’s rights benchmark while retaining human methodological review. It illustrates a model that is becoming increasingly relevant across business applications of AI: using automation for scale while keeping people involved where context and judgment matter.

That human element may be particularly important during the current phase of AI adoption.

Businesses are still figuring out which tasks can be reliably automated, where oversight is necessary and how AI should fit into existing systems. In many cases, the immediate opportunity is not replacing an entire workflow, but making parts of it dramatically faster.

The same principle applies to ESG research.

Instead of asking AI to independently make a final judgment about a company’s sustainability performance, organizations can use it to process documents, identify relevant evidence and reduce the amount of repetitive work required from analysts.

The potential benefit is not simply speed.

If the resulting information is structured, continuously updated and connected to its source, it could become easier to compare companies, monitor changes and investigate individual datapoints when questions arise.

That could gradually change ESG data from something assembled periodically through manual research into something closer to an always-updated information layer.

The shift also illustrates where some of the most practical opportunities in enterprise AI may emerge.

The most valuable applications are not necessarily the ones that produce the most impressive demonstrations. They may be the ones that take work that is repetitive, time-consuming and difficult to scale and make it substantially more efficient without removing the human judgment that the process still requires.

For the ESG industry, that could mean spending less time searching through documents and more time interpreting what the data actually means.

The technology is still evolving, and questions around accuracy, validation and oversight will remain important. But the direction is becoming clearer.

ESG runs on data. Increasingly, the question is whether AI can help organizations collect that data faster without losing the evidence and accountability that make it useful in the first place.

That may be the more consequential shift happening beneath the surface of the AI boom.

The post ESG Runs on Data. Much of That Data Is Still Collected by Hand. AI Is Changing That. appeared first on FHM Pakistan.

With the rapid growth of video-on-demand (VOD) consumption, Samsung has partnered with leading OTT platforms across the region, including Tapmad ,Begin and Spotify. Now, it is pleased to introduce its branded benefits pass, which consolidates these premium partners into a single experience, providing enhanced synergy and an elevated viewing experience across Samsung’s best-quality screens and audio devices.

StreamPass combines multiple VOD partners and, as of today, comes fully integrated with your Samsung TV. The concept upgrades Samsung’s immersive TV experience by providing a streamlined multi-channel offering that serves as both an aggregator and a curator. The days of endlessly searching across disconnected libraries will soon be a thing of the past for Samsung users.

“StreamPass brings the region’s leading entertainment partners together within Samsung’s product ecosystem, giving customers immediate access to premium content from the moment of purchase,” said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA. “For our business, it represents a meaningful step forward, deepening our partnerships and enhancing consumer value.”

StreamPass in Pakistan is available in two tiers, ensuring a high-value option for each eligible Samsung product, from OLED to Frame TV :

● StreamPass Premium: Will give an ultimate viewing experience by providing 3 streaming partners on the premium line-up, such as 98”, OLED, Neo QLED, QLED and UHD.

● StreamPass Art: Exclusively available on Samsung’s Frame lifestyle category, including access to 3 streaming services and 3 months of exclusive access on Art Store for The Frame.

“StreamPass brings together the best of connected viewing, and Tapmad is proud to add its strong portfolio of sports and entertainment to this ecosystem,” said Bilal Noushad, Chief Commercial Officer at Tapmad. “It is an exciting step towards making sports and entertainment an even more integral part of the connected TV experience.”

“Bringing Begin to millions of Samsung Smart TV users across Pakistan marks an important milestone for us,” said Jonathan Mark , CEO, Begin. “This partnership is about more than simply making Begin available on another platform. It is all about bringing premium global sports and entertainment, including LALIGA and other major IPs, directly into Pakistani homes through one of the world’s leading TV brand. With featured placement on Samsung Smart TVs and up to 12 months of complimentary access through Samsung Pass, we are making premium entertainment more accessible to audiences across Pakistan. We are proud to be taking this next step in transforming how Pakistani viewers discover and experience world-class content.”

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa. “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”

With StreamPass, entertainment seekers across select MENA markets have easy access to blockbuster movies, regional series, sports, and chart-topping music.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com

About Tapmad

The destination for live sports and entertainment.

Tapmad is an OTT platform offering live sports and premium entertainment in one place. Stream cricket, football, tennis, fights, blockbuster Pakistani movies, hit dramas, TV shows, and exclusive content without ads, anytime, anywhere.

About Begin

Begin is Pakistan’s premium streaming platform, bringing together the best of live sports and entertainment in one place. Whether it’s world-class football from LaLiga, Saudi Pro League, EFL, and more, exclusive Pakistani originals like Churails, Farar, and Teen Tara, or blockbuster films including Spider-Man, Men in Black, and Baby Driver, Begin offers something for every kind of viewer. With ad-free streaming, affordable subscription plans, and a seamless experience across multiple devices, Begin makes premium entertainment simple, accessible, and enjoyable.

About Spotify

Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify. We are the world’s most popular audio streaming subscription service with 761 million users, including 293 million subscribers, in 184 markets.

https://newsroom.spotify.com

The post One Pass, Endless Entertainment : Samsung’s StreamPass Unifies Your Favorite Premium Video Platforms appeared first on FHM Pakistan.

Lahore Pakistan – 10 August 2026 – Samsung Electronics today announced a partnership with Spotify across the Middle East, North Africa, and Türkiye that enhances the way people discover, share, and enjoy music across select Samsung devices, spanning smartphones, tablets, TVs, sound devices, wearables, and digital appliances. The collaboration brings together the best of Samsung’s technology and the best of Spotify, the world’s most popular audio streaming subscription service, positioning Samsung’s connected ecosystem as the place where premium devices and world-class services come together to elevate everyday moments.

With the purchase of select Samsung devices, new users can enjoy up to three months of Spotify Premium. The experience extends across Samsung’s entire ecosystem, from smartphones and tablets to TVs, sound devices, and wearables: a track can begin on a Galaxy smartphone during the commute through Galaxy Buds, move to a Samsung TV and soundbar in the living room, and stay in hand with playback controlled straight from a Galaxy Watch. By connecting the devices that already sit at the center of daily life, Samsung turns them into one continuous listening experience.

Looking beyond this great promotion, Samsung and Spotify have established a deep partnership that reflects how Samsung continually works to elevate its users’ experiences, delivering not just premium technology but a growing ecosystem of partners that brings greater value to consumers.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. “Partnerships like this one with Spotify allow us to offer customers more than great technology, giving them an easy way to discover, stream, and enjoy the music they love across our entire ecosystem, and a genuine reason to choose Samsung for the experience, not only the product.”

Through this partnership, Spotify Premium delivers its full value across Samsung’s devices. Users enjoy ad-free music listening, richer audio quality that sounds its best on Galaxy Buds and Samsung’s sound devices, and the freedom to download tracks for offline play wherever they go. With Jam, friends can build a shared queue together, turning any gathering into a collective listening session.

Music has become one of the strongest ways people connect with culture and with each other, especially among young audiences driving today’s trends. That energy already shows up on Samsung devices: across MENA, Türkiye and Pakistan, nearly seven in ten streams come from listeners aged 18 to 34, according to Spotify. This partnership leans into that, making Spotify effortless across the devices people rely on every day and earning Samsung a natural place within their music experience.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa. “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”

The offer is tiered by market and device. For customers in Qatar, Egypt, Morocco, Pakistan, and Jordan, three months of Spotify Premium comes with the purchase of any other eligible Samsung product (including QLED, Mini LED, and UHD TV models; Galaxy A series smartphones and tablets; select sound devices; Galaxy Buds; and Galaxy Watch).

The offer is available at retail and on samsung.com and can be redeemed through the Samsung Promotion and Samsung Members apps.

The post Samsung and Spotify Bring Premium Listening to More Connected Devices in Pakistan appeared first on FHM Pakistan.