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The Emoji Movie proved to be the worst movie of all-time.

The Emoji Movie is about a city called Textopolis in which every emoji lives. It tells the tale of one emoji named Gene who is determined to only have one facial expression, just like his animated friends. And it may be the worst movie of all-time.

How can a film flop so badly? What could make it such an abhorrent experience? Let’s turn to the experts, shall we? Scroll down for a look at why critics think The Emoji Movie is even worse than After Earth.

According to experts there could be far worse ways to spend 86 minutes. But maybe, just maybe, it’d be the better choice to spend those 86 minutes outside, or reading a book, or talking face-to-face with another human being.

This movie’s “believe in yourself” message is borne out, in a perverse way, by the very fact that it even exists. And yet the whole thing remains nakedly idiotic. – Glenn Kenny, The New York Times.

Excuse me while I scan my phone for the vomit emoji. – Mara Reinstein.

Looking back, it seems so obvious. We should have seen The Emoji Movie’s utter awfulness coming. But, as with so many other things in 2017, hindsight is not so much 20/20 as a giant regret generator. The Emoji Movie is a calamity that inadvertently shows how difficult it is to pull off the witty, imaginative world-building that Pixar makes seem so breezy.

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