Marvel and parent company Disney, determined to surpass the box office collection of ‘Avatar’, brought ‘Avengers: Endgame’ back to multiplexes, enticing moviegoers with additional content and deleted scenes that didn’t make it into the initial three-hour movie.
The re-released film has nearly 18 seconds of additional footage. The ‘Avengers: Endgame’ rerelease even includes a promo for the upcoming ‘Spider-Man: Far Frome Home’ and also included a video introduction from director Anthony Russo. However, the film’s re-release hasn’t minted enough so far to dethrone James Cameron’s ‘Avatar’.
After the weekend, though, it’s looking unlikely that Endgame will best 2009’s 3D giant. The rereleased Endgame made $7.8 million over the weekend, according to The Hollywood Reporter, comprised of $5.5 million domestically and $2.3 million overseas. That brings Avengers: Endgame to $2.76 billion in global box office gross.
That’s around $27 million below Avatar, which sits at $2.78 billion. The Hollywood Reporter nabbed these numbers from “box office insiders.” Box Office Mojo, a film revenue tracker, offers the same numbers for Endgame and Avatar.
Disney wins either way, having acquired ownership of Avatar after buying Fox’s film wing last year.