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FrieslandCampina Engro enters into joint merchandising partnership with Total Parco

FrieslandCampina Engro Pakistan Limited (FCEPL), is one of the foremost dairy nutrition expert in Pakistan and it has joined hands with Total Parco Pakistan, a leading energy company in Pakistan, with an extensive network of more than 800 petrol pumps across the country.

The two corporate giants have come together for a joint merchandising partnership contract on Monday, 2nd September at the FrieslandCampina Engro Pakistan head office in Karachi.

The MoU was signed by Ali Ahmed Khan, Managing Director FrieslandCampina Engro Pakistan and Mr. Olivier Sabrie, CEO of Total Parco Pakistan. With this partnership agreement, FrieslandCampina Engro Pakistan plans to reach 100 Total Parco Bonjour stores nationwide as a preferred partner in dairy and ice cream.

All outlets will have dedicated displays for FCEPL’s Dairy sales portfolio along with a freezer placement in priority impulse zones for their ice-cream portfolio; the partnership will be effective from the signoff date.

On the occasion, Mr. Ali Ahmed Khan Managing Director FCEPL, stated, “This partnership is an important step in exploring ‘Channels of the Future’ and facilitating convenience and accessibility for our consumers.

We believe in moving with speed and decisiveness, where we put the need of our consumers and customers first. This vision is a key pillar of FCEPL’s channel excellence journey. Our teams have entered into a joint agreement to provide easier accessibility to our consumers. Our intent is to expand FCEPL’s
foothold and drive visibility in our shopper centric format.”

Mr. Olivier Sabrie, CEO Total Parco Pakistan Limited said “TOTAL PARCO is one of Pakistan’s most innovative companies, and believes in providing maximum convenience to our customers when it comes to the Shop, Food & Services category.

With a current network of more than 240 shops and growing, we offer one-stop shop convenience to better serve our customers. We are proud to partner with FCEPL at our Bonjour shops nationwide”.

FCEPL was represented by Imran Hussain, CFO & Director Finance, Ali Khan Director Sales, Syed Talha Imam GM Ice cream Sales, Ali Tariq Head of Shopper Marketing along with other key members. Total Parco Pakistan Limited was represented by Olivier Sabrie – CEO, Syed Hassan Mehmood Zaidi – VP Retail, Naila Malick- VP.

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