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Givenchy opens its first London flagship store

Givenchy has made a huge mark on London in 2018, thanks in large part to Clare Waight Keller, the British designer behind the wedding dress Meghan Markle wore to become the Duchess of Sussex. The relationship between Waight Keller and the modern princess has blossomed since, resulting in Markle wearing many more Givenchy ensembles during her various royal commitments. Now, the French fashion house is making an even greater push for the U.K. market by opening its first flagship in London

The French fashion in the British capital comes just months after it was revealed that the brand’s creative director, Clare Waight Keller, was responsible for creating Prince Harry’s wife, Duchess Meghan’s, wedding dress for the royal couple’s special day in May.

Givenchy’s Chief Executive, Philippe Fortunato, said: “London is one of these international cities where you want to have a strong statement because it’s a fashion capital of the world … where the trendy, fashion savvy customers are gravitating.

The new store is located on New Bond Street in London’s affluent Mayfair, where designer items from their womenswear, jewellery and menswear lines are housed in two 18th century buildings.

The decision to open a store in London makes sense for the house, which is run by Birmingham-born designer Waight Keller, a fact which Givenchy chief executive, Philippe Fortunato, said was important: “She is very passionate about bringing the couture savoir-faire to her home country.”

There are other reasons though, of course.

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