Khaadi, in an extraordinary gesture, has announced to give its Independence Day proceeds to Pakistan.
The announcement was made at the organization’s 14th August festival “As long as Khaadi exists, fourteenth August deals will return to Pakistan” said Khaadi’s organizer and CEO, Shamoon Sultan.
“We have no privilege to the cash earned on this day, it has a place with Pakistan”, CEO Khaadi said.
Expanding on a year ago’s “#MeinBhiPakistnanHoon” slogan which commended the soul of comprehensiveness, the brand centered the current year’s Independence Day Campaign on offering back to Pakistan, changing the hashtag to #HumBhiPakistanHain.
Customers had the flexibility to look over 5 divisions vital for national advancement, specifically; water, wellbeing, instruction, sanitation, and condition through a survey. Results uncovered water to be the most prominent division.
Khaadi therefore reported that it would give a large portion of the returns towards the working of the Supreme Court of Pakistan Diamer Basha and Mohmand Dam Fund and the staying half will be kept in trust to be utilized for the improvement of Pakistan.