As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.
This shade of green is different from what we’ve ever done as colour of the year before. Pantone are forecasting Greenery providing a pop of colour in accessories and shoes, or as a bold accent in pattern.
Now that we all know the colour of the year, it’s time to turn our attention to more serious matters. Like how the heck are you going to wear it?