Sportswear brands are now tailoring their yoga collections – historically geared towards women – to include menswear.
Recently Nike launched its first yoga-specific collection, including a menswear range in “a nature-inspired colour palette”, which features long-hem T-shirts and slim, straight shorts designed to stay in place during inversions.
Elsewhere, the menswear yoga brand So We Flow launched in 2017 after its founder, Jake Wood, noticed “men who did any yoga were wearing ultra-technical sportswear, old gym rags and bohemian mash-ups”. Like Nike, So We Flow’s clothes favour earthy tones, such as “olive” and “grit”.
Brogawear – as the yoga branch of sportswear is commonly known – is also creeping into fashion, designed to be worn on and off the mat. We Flow combines “the understated aesthetic of British workwear with a purpose firmly committed to movement and utility”.
According to the founder of Triyoga, Jonathan Sattin, men accounted for 11%–27% of class attendees in 2015. By last year, that figure was 25%–50%. Yoga has also gained high-profile male advocates: the former footballer Ryan Giggs put the longevity of his career down to practising yoga, while the boxer Anthony Joshua hopes it will do the same for him.
The “physical and mental benefits” of yoga have also been cited by the men’s yoga clothing brand Ohmme.