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Victoria’s Secret iconic fashion show is officially cancelled this year

It’s official. Victoria’s Secret’s iconic fashion show that has run each year without fail during the holiday season since 1995, will not be happening this year, as confirmed by Stuart Burgdoerfer, Chief Financial Officer of VS’ parent company, L Brands.

In an earnings call on Thursday, L Brands validated rumors that have been going around about the fate of the show saying that the decision has been made in an effort to “evolve the messaging of the company.” This development comes amidst months of speculation after a VS model, Shanina Shaik, fueled the initial rumor back in July by saying that the company had canceled the show. L Brands had said in May that it was thinking about making changes to the annual fashion show, but had not confirmed whether it would be outright canceled.

Needless to say seeing a show, that at one point held extreme importance in pop culture, go is a huge blow but also a much needed tailoring that was needed for the brand to fit in in today’s social fabric.

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