Dior has pulled its latest advertisement, featuring Johnny Depp, after accusations of cultural appropriation and racism.
The French luxury brand came under fire for promoting its perfume Sauvage, when it dropped a teaser on social media, last week.
The tweet, since been deleted, read, “An authentic journey deep into the Native American soul in a sacred, founding and secular territory”.
A video released later showed the American actor walking amongst rocks in the wilderness and watching a war dance. The ad faced backlash for stereotypical imagery and culture appropriation of Native Americans and for the name “Sauvage” sounding similar to the word “savage”.
Dior has since pulled the ad campaign all from of its social media accounts.