FHM Pakistan
Magnum's collaboration with these celebrities shouldn't be missed

Magnum’s collaboration with these celebrities shouldn’t be missed

Everyone’s favorite ice cream brand Magnum recently joined hands with the leading online shopping portal, to create a sexy and mysterious collection.

Magnum’s latest campaign called “Unleash Your Wild Side,” is synced by the editors of TheLabelLife.com. Sussanne Khan, Malaika Arora Khan and Bipasha Basu have set out a limited-edition collection that encourages everyone to unleash their wild side.

Magnum's collaboration with these celebrities shouldn't be missed

Style editor Bipasha Basu said, “It is such an elegant yet edgy collection that perfectly mirrors the personality of today’s women. Inspired by Magnum’s latest campaign, Unleash Your Wild Side, each element from the collection is fierce, and full of attitude.”

“Our collection consists of game changing silhouettes, bold prints and deep hues inspired by Magnum’s latest campaign and will truly help women Unleash their Wild Side!” adds style editor, Malaika Arora Khan.

Speaking about the creative side of the collection, Sussanne Khan said, “Both, TheLabelLife.com and Magnum share a commitment towards craftsmanship and luxury making fashion-forward Magnum and us, a natural fit. We are excited about this summer collection. Are you ready to Unleash Your Wild Side?

Sumit Mathur, General Manager, Kwality Wall’s said, “At Magnum, we believe that everyone has an inner beast that lives within us and this campaign is all about encouraging consumers to unleash that wild side. We are asking them to seize the day and take that extra dose of indulgence. Extending this further, we are proud to collaborate with the three celebrity Style Editors of fashion and décor online brand TheLabelLife.com – Bipasha Basu, Malaika Arora Khan and Sussane Khan who we all know and love. They really embody this expression so well. The collaboration salutes their inherent bold attitude towards their multi-faceted careers, unleashing wilder stronger creative expressions similar to Magnum’s campaign. We hope Pleasure Seekers are inspired and choose to make the most of their indulgences, starting with Magnum.

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