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Pharrell and Adidas‘s new collection is a celebration of color
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Pharrell and Adidas‘s new collection is a celebration of color

Pharrell and adidas‘s third and final Hu Holi collection acts as a celebration of India’s ancient spiritual Holi Festival. The brand in turn made use of a revolutionary powder-dyeing technique to create one-of-a-kind pieces, encompassing both apparel and footwear styles.

Taking its cues from Holi – the Hindu festival of colour, HU Holi Adicolour comes packed with inherently playful designs in a happiness-inducing palette of blue, yellow, red and green.

Here, Pharrell utilizes a palette of blue, green, yellow, and red across a series of track essentials: a top, tee, shorts, and pants, in addition to the Tennis Hu PK sneaker. The shoe boasts adicolor powder-dyed uppers and contrasting white leather lining.

Pharrell x adidas Hu Holi adicolor SS18 pre-releases March 2 through adidas Originals stores India and online, while a wider launch is scheduled for March 16.

Pharell is currently in India to promote the latest collection and has collaborated with Bollywood actor Ranveer Singh.

The collection was revealed on March 1st, 2018 and is available in stores and online.

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