The 43-year-old model has launched legal action after Sidhu Golden Fish and Chips in Battle Hill, north east England, created a caricature of the Spice Girls singer wearing a sash which reads “Anorexic Fashion Icon” to advertise its 2mm pizza crusts on the back of their delivery van.
The message on the ad reads: “Our new Victoria Beckham Thin Crust only 2mm Thin!! (sic)”
There is also an arrow pointing towards the cartoon drawing of the brunette saying “this is not thin”, and another pointing to one of the outer layer of one of their baked flatbreads which reads: “This is thin”.
But Victoria’s spokesperson has branded the slogan “thoughtless”.
“It is highly inappropriate to trivialise such a disorder, and defamatory to be so thoughtless with a person’s reputation in this way, sadly this is now a legal matter,” the spokesperson said.