Anushka Sharma, who features as a friendly spirit ‘Shashi’ in her upcoming flick, has got a phone number registered in the name of her character, and believe it or not but the actress will interact fans through the messaging platform WhatsApp.
Anushka will call her fans every week through the app’s video call feature. However, if you wish to chat with the actress directly, all you have to do is add Shashi’s number 9867473178 to your WhatsApp contacts. Not just this, you will also get exclusive access to Phillauri’s promotional content.
In a statement, Chief Marketing Officer of Fox Star Studios Shikha Kapur said: “The unique storyline of Phillauri where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with ‘invisibility’ taking centre stage as the unique proposition… What’s up with Shashi is one such idea on WhatsApp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner.”