In an interview, three filmmakers — Jampshed Mahmood (Jami), Asim Raza and Hassan Waqas Rana — discuss Pakistani cinema’s new shortcomings: the lack of good writers, source material and big ideas.

Jamshed Mahmood

Jamshed Mahmood discussed about the lack of direction, “We were in a state of coma for the last 30 years, and we’ve just opened our eyes. Our hands aren’t working yet.”

“What’s happening isn’t landmark work — there is no big achievement. Everyone is simply happy that they made a film — I get happy after I make a movie. But when you compare Moor to Shawshank Redemption, it’s nothing.”

Hassan Waqas Rana

The writer-producer of Waar and just-about-everything of the upcoming Yalghaar, believes that very few have a grip on the concept.

“High-concept stories require a lot of work and unfortunately, most of our directors and producers do not have that great an opinion of our audience, which is completely wrong.” 

“Even if the filmmakers do, they don’t actually believe in themselves enough to pull the concept off.”

Asim Raza

Asim Raza, producer and director of Ho Mann Jahaan believes stories come from society.

“To me they are like a lullaby — where you go ‘oh-so-sweet, so-nice, so pretty’ — but then your audience should feel that this story is talking to them. In a subtle way, it should tell of my faults which I am making as an individual — to society, my children, my parents, my friends. You give them something to think about, something that is not just entertainment,” he says.

“High-concept stories require a lot of work and unfortunately, most of our directors and producers do not have that great an opinion of our audience.” – Hassan Waqas Rana

I believe in Pakistan, even success stories struggle for appreciation and that some basic conceptions about ‘the formula’ need to change.

The post Three Pakistani filmmakers discuss the new shortcomings of Pakistani cinema appeared first on FHM Pakistan.

Here are the pictures;

The post Mahira Khan celebrated her Birthday last night appeared first on FHM Pakistan.

The UN Headquarters in New York became a center of attention of some of the very big stars of Pakistan including media and movie geeks. Tooba Siddiqui, Yasir Hussain, Mahira Khan, producer Afia Serena Nathaniel, Mawra Hocane, Nabeel Qureshi, Saba Qamar, Asim Raza, Wajahat Rauf, Sheheryar Munawar, Adeel Hussain, Sanam Saeed, Mehreen Jabbar and Jerjees Seja were all a part of this starry night.

The festival is being celebrated at cultural centre Asia Society screening top-rated Pakistani movies over the weekend. Movies include Lahore Say Aagay, Dobara Pher Se,  Actor in law, Dukhtar, Dance Kahani  Pakistan’s Oscar nomination, Mah e Mir, Oscar award winner Sharmeen Obaid’s animated film, Ho Mann Jahaan and 3-bahadur.

Here are glimpses of the most awaited night of the month;

NEW YORK FILM FESTIVAL:

NEW YORK FILM FESTIVAL:

NEW YORK FILM FESTIVAL:

NEW YORK FILM FESTIVAL:

NEW YORK FILM FESTIVAL:

NEW YORK FILM FESTIVAL:

The post Pakistani celebrities slay the style game at first film festival in New York appeared first on FHM Pakistan.

• Week 1 (Jan 1 – Jan 7) – 6.6 crore
• Week 2 (Jan 8 – Jan 14) – 4.32 crore
• Week 3 (Jan 15 – Jan 21) – 1.75 crore
• Week 4 (Jan 22 – Jan 28) – 1.55 crore
• Total – 14.22 crore

Congratulations Asim Raza and Team!

The post Ho Mann Jahaan topped the charts! appeared first on FHM Pakistan.

Ho Mann Jahaan is the first movie in Pakistan which is all over the news and social media. Even the cast is giving their 100% in promoting the movie. The team has already done enough to get the attention of the people. They are even promoting their film on social media. The film has already hit the mark as far as promotional activities are concerned with several Dubsmash videos, not only random people but Pakistani Celebrities were seen doing dubsmash to the song “Shakar Wadaan”

They continued their promotion not only through events but they started visiting universities in Karachi. Why universities? Because their film is about university life and friends. Team Ho Mann Jahan visited IoBM and danced with the students, they visited other universities such as IBA, Greenwich University and Iqra University.

The celebrities were also seen in Morning shows. Shehriyar Munawar along with his father was invited at Nida Yasir Morning Show, Good Morning Pakistan. Mahira, Adeel, Sonia and Asim Raza were invited at Satrangi on Express Entertainment hosted by Javeria Saud. They also appeared in Jeeto Pakistan. Mahira was seen in Sanam Baloch’s Morning Show. Shehriyar was also invited to Sanam Baloch’s Morning show.

And lastly a Live Concert was held in Karachi on 15^th of December in which all the stars of the movie contributed to perform Live on the films music. A concert before the release of the film? Strange right? But they did that because the movie is about three friends who are deeply involved in music. Atif Aslam, Asraar, Zeb, Haniya and Mai Dhaai,  Ahmed Butt, Fakhir, Javed sheikh, Imaan Ali, Aisha Khan, Ayesha Omer were seen in the concert.

We wish all the best to the entire team of Ho Mann Jahaan.

The post Promotion in full swing. appeared first on FHM Pakistan.