fairness Archives - FHM Pakistan https://www.fhmpakistan.com/tag/fairness/ Leading Fashion & Lifestyle Website in Pakistan Fri, 24 Mar 2017 10:12:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.fhmpakistan.com/wp-content/uploads/2023/02/WhatsApp-Image-2023-02-04-at-13.11.26-1-150x134.jpg fairness Archives - FHM Pakistan https://www.fhmpakistan.com/tag/fairness/ 32 32 How Bollywood stars explain endorsing fairness products https://www.fhmpakistan.com/how-stars-explain-endorsing-fairness-products/ Fri, 24 Mar 2017 09:25:44 +0000 https://www.fhmpakistan.com/?p=34402 The reason behind the upward trend is due to the feel good factor.

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]]> Fortunately or unfortunately, now even the men need to change their complexion, they have to be fair and handsome. And to help them do this, we have top Bollywood stars urging them to use various creams and face washes they endorse.

John Abraham: For dark spots!

How stars explain endorsing fairness products

Abraham who claimed,

“Fairness is misconstrued as lighter.” In the Garnier ad John is shown using the fairness lotion, while a gauge to measure skin colour is displayed claiming to make him fairer by two shades!

Arjun Rampal: For pigmentation!

How stars explain endorsing fairness products

True to his words, the products he endorses don’t claim to whiten or make the guys fairer,

“We are not promoting whitening of the skin. That is the racist. Everybody is unique. We are talking about pigmentation – dark spots caused by sun exposure.”

Shahid Kapoor: The fairest of them all!

How stars explain endorsing fairness products

At least Shahid did not pretend about what he is endorsing.

“Every man loves looking good and aims for a clear skin and Vaseline has served the purpose with the launch of their new product called ‘Vaseline Men Antispot Whitening Face Cream”

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