In India, tobacco and alcohol advertisements are forbidden. Other than that, citizens dribble and crush on the road walls after having pan masala. After listening to this, Brosnan criticized to the abuse he received, he stated that he was deeply hurt and would never knowingly advertise something harmful.

It was also said that the company was using his image illegally for the pan product series, though he just agreed to advertise one product. He told the company to remove his image from the product as it is a cause of danger.

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