Pakistan is a rising economy in the sub-continent, with a growth of 6% in the fiscal year 2018 and the
poverty rate is also expected to decline by 3.1% in 2019. Brands and industries have a large share of
contribution in the growth of any economy.
McDonald’s is the first ever Pakistani brand that has been featured by the prestigious international
magazine Asia Outlook. This is a massive achievement and a moment of great honor that they are
reflected as a positive impact on the economy of Pakistan.
Mr. Jamil Mughal, Chief Operations, Marketing, Development and Supply Chain Officer at McDonald’s
Pakistan, were featured in this article. According to him McDonald’s has an optimistic approach in
growing and further expanding their brand in Pakistan which will help the economy of Pakistan grow
McDonald’s believes in the society-first agenda and therefore they are an active brand in various sponsorships for different industries like the entertainment industry. McDonald’s sponsors quite a lot of movies every year and brings in new talent and opportunities for aspiring actors and artists. This has
helped the cinema industry grow and generate revenue for more investment. Not only the entertainment industry but McDonald’s sponsors different events and competitions related to digital industry, music, sports and various children’s activities.
McDonald’s is an international brand which has international ethics and guidelines. These rules are also
implemented in Pakistan which has helped in the economic and societal growth. The three training centers that train the employees as per the international standards and empowering people by giving equal opportunity to every gender are some great examples that are set up by this brand in the country.
This article also talks how McDonalds localized itself in Pakistan. Initially the local vendors could not
create products as per the international standards; McDonald’s trained them so they could create a
more affordable and accessible fast food restaurant for the people of Pakistan. This resulted in the
creation of new industries and indirect employments opportunities from the brand’s end which helped
in the boost of economy of Pakistan.
Mr. Jamil Mughal, also stated that they look forward to expand McDonald’s Pakistan further in the
country. They are devoted to sustain world class quality food and customer convenience and provide
accessibility and affordability to everyone.
Read the full interview here: https://www.asiaoutlookmag.com/outlook-features/mcdonalds-