Summer season is already home and markets are packed with lawn & cotton dresses. Once upon a time it was just lawn but now it has become a “Lawn Mania”: a lifestyle and a status symbol. On that note, Gul Ahmed has been that Lawn brand that has always been the first to pop in our minds as soon as the fabric enters the seasonal look. Thus, calling it the creator of the Original Lawn wouldn’t be wrong, playing with vibrant colors of Summer & Spring along with the most latest and trending prints of the season. Coming across the beginning of Spring 2019, the brand hit me right at the core with its extravagant print and designs relawnched once again in its Summer Premium and Summer Essential collections. With over 400 designs; 100+ in Premium and 300+ in Essential, you can imagine the variety I had come across in their online store, which I must say is quite a unique approach with the growing digital era.
Starting my way through the Summer Premium looks – that what you may define as the embroided lawn; their fabric, intricate designs and dose of elegance in that Swiss Voile look simply couldn’t stop me from the word GO! That sheer perfection in color to embroidery and subtle lace & bead work made it look so easy yet the hardest to select what to buy and what not. These tempting designs, embroidery, motifs, lace work, innovative hues and embellishment have taken lawns dresses entirely to a new level. Nonetheless, it was everything one could ask for to bring the best out of herself in this spring season.
From Premium to Summer Essentials, it is not only trendy and design proficient but affordable at the same time. The ready-to-wear collection with flawless digital printing and again that elegant embroidery, created for me that absolute look for spring. But what caught my attention was the out-of-the-box collection names; ‘Husn-e-Aara’ with exclusive and lustrous along with one of its best Moms on the Move collection never restricting its collection to a specific age. The Shimmering Onyx for that Luxe look, is a complete YES! With a unique way of making use of Gota Kingri in many looks along with Croatic Laces is something one has never seen before.
Since it is the start of Spring and Summer in Pakistan, girls and women alike can’t stay without that one piece suit to go with the casual look in lawn. A stylish white shalwar with a colorful and printed Gul Ahmed kameez, finishing the look with a dupatta including Organza, Chiffon, Silk, and Swiss Voile is the look which never expires. The relawnched collection has many combinations to go with white, ranging from beautiful colors to subtle embroidery just to make it look more elegant and lively; a kind of dress that can enhance your cool summer look at little more.
With Gul Ahmed striking its lawn collection first on its online store and then in its nationwide outlets, online shopping has given a new horizon with lustrous and luxe designs collections. It’s very convenient to have a look at designs/prints in few clicks and make comparison of all the available options. Nonetheless, Gul Ahmed has it all from the style that compliments your personality, the colours that compliment your skin tone and the designs that compliment your physical shape.