Palmolive Naturals, one of Pakistan’s top personal care retail brands and a popular household name, has launched a revolutionary hand wash product range to cater to its customers’ health and safety in light of the COVID-19 pandemic. With frequent hand washing being the need of the times, Palmolive Naturals has launch a new Liquid Hand Wash range which istough on germs and soft on hands. The range offers three variants; Antibacterial, Milk & Honey, and Aloe & Chamomile.
Offering long-lasting protection with 99.9% germ removal, Palmolive Naturals’ new Liquid Hand Wash range is the ultimate in offering hand washing protection. Derived from 100% natural, skin loving ingredients, it has antibacterial properties, is moisturizing and keeps skin soft, wash after wash.It effectively removes all the dirt and impurities from hands without leaving them craving for moisture. The variants are available in 225 ml and 450 ml sleek pump bottles; their gleaming and sophisticated packaging is eye catching and stands out on the shelves. Refill packs are also available for those who are conscientious about reusing bottles to reduce waste.
To reveal its new Liquid Hand Wash range, the Brand launched a powerful and insightful TVC, featuring the talented Syra Yousuf as the new Palmolive girl. Shining bright in the spotlight, Syra takes center stage as she powers through her workout routine, building on the feeling of women empowerment by showcasing how being both tough and safe go hand in hand. Connecting the social message to the original message of the ad, Syra introduces the Palmolive Naturals Antibacterial Liquid Hand Wash variant and talks about how its 100% natural, skin loving ingredients are tough on germs while keeping hands soft and moisturized.
With a punchy and hard-hitting message, Palmolive strongly conveys to its local consumers the vitality of consistent hand-washing in the COVID era. The commercial targets the fact that taking extra precautions to stay safe and germ-free is essential to avoid getting infected by the virus, and it’s high time we realize its importance.