With a hope that they could change the perception of the people in Pakistan, Triumph deserves an ovation for breaking the barrier and not considering it as a taboo. On February 13th, Triumph launched its innovative Magic Wire Bra at Dolmen Mall, Clifton. The event was attended by the female members of the press, social media and socialites while the PR was handled by Ms. Shanaz Ramzi of StarLink PR & Events.
The hype of the event was created by putting up the Billboards on the main locations in Karachi, while the event was cozy and perfect with a magic show to entice the guests. When spoken to Ms. Maliha Bhimjee, she said that Triumph is constantly seeking new direction with innovative products in cutting edge design and features. Being true to German heritage, Triumph has earned a global reputation as the benchmark for impeccable quality and sensational fit.
Since Triumph re-launched as a fully imported brand of lingerie, it feels good to see how things are changing around and brands like Triumph are motivating ladies to feel free and confident for who they are. FHM wishes Triumph good luck for the new innovation and much more success.