The craze for online shopping is ever increasing and it has spread across the world like a wild fire. As much as online shopping has made it easy for us, it has created a problem for us too, that is whether we should trust these online pages or not?

A page by the name of Sadaf Bano is going viral in which she has been criticized for selling replicas.

Alizeh Alam the customer who experienced this whole situation shared her opinion, Okay so i write this upon a few requests, i ordered an elan suit, how exciting! Well, i got a super cool replica in return.

Despite this, it’s mind-boggling that the replicas continue to surface, undermining brand value and bringing down the standards of a fashion industry that is working hard to gain a stronger foothold in the economy.

The lack of honest critique in local fashion is just as damaging to the industry as plagiarism itself and may, in the long run, bring it down.

The post Would you be fooled by another online shopping page? appeared first on FHM Pakistan.

From the army of lawn producers, Elan is one that we all look forward to buying.

Elan has introduced gorgeous line of straight kurtas with charismatic detail in Ghazal vital Autumn/Winter collection. With perfect festive theme and traditional style, the collection reminds us of bygone era.

Due to the challenge of making it even better and unique, Khadijah Shah has issued a letter in order to protect their exclusive designed fabrics stating that strong action will be taken against all imitators including shopkeepers and online retailers selling replicas.

It is very difficult for the designers to bring any sort of legal pressure on the copycats as everyone can’t afford designers clothes/lawn, ultimately you cannot put your energy into chasing replicators. It’s better to put your energy into creating something fresh and groundbreaking because what matters in the end is the impact of a design. If a designer is able to take something and make it their own, that is one thing, but their work should not obviously be just a version of someone else’s ideas.

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