Around 300 million tons of plastic waste is produced every year, which is nearly equivalent to the weight of the human population. The world today faces worrying trends of an increase in the rate of plastic production and its disposal.
To put an end to this growing problem, WWF-Pakistan in collaboration with Hoga Saaf Pakistan launched #BeatPlasticPollution campaign. This 4-day activity at Dolmen Mall Clifton invited people to donate their used plastic bottles in exchange for the opportunity to win exciting gifts from PIA, Careem, Espresso, Heyday, Mocca, Daraz, Mortein and Harpic.
The campaign focused on educating the masses about the world and the country’s plastic problem and how important it is to recycle. The plastic waste collected will be subsequently recycled by Waste Busters. The event was supported by Catwalkcares and the PR was managed by Catalyst PR & Marketing.