The last thing the world needs is another beauty brand,” starts Lady Gaga’s Instagram video, “but that’s too bad.”She’s giving us simply that at any rate. The artist, lyricist and Oscar-assigned entertainer is adding another string to her bow with the dispatch of her most recent endeavor: another magnificence brand, Haus Laboratories, that is set to make waves in the excellence business. From how and when to get it to who is behind the endeavor, here’s all that we think about Haus Laboratories up until this point.
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
When will Haus Laboratories dispatch?
Amazon plans to synchronous dispatch in nine nations on three mainlands – including the US, France and Japan – in September. Pre-request, the site says, will be accessible on 15 July.
How might I get it?
Haus Laboratories will be sold solely on Amazon and will be the main huge excellence brand to do as such. As of recently, most prominent magnificence dispatches have occurred at Sephora or Ulta.
A campaign video shot with photographer Daniel Sannwald went live on her own Instagram account and the brand’s new e-commerce site on 9 July, racking up over 1 million views in less than three hours.
The video features a diverse cast who sport equally varied beauty looks, including black lips, barely-there make-up and full-on glitter. “When we made this film, I really wanted that feeling of self-discovery and self-acceptance and really loving who you are in a way that may be completely unconventional,” said Lady Gaga.