The new, two-story, VERSACE flagship boutique in Beijing captures the brand’s sustainable vision for the future, while encompassing Versace’s recognizable design aesthetic.
The store which features a new retail design concept overseen by Donatella Versace includes a complete range of products for both men and women, focusing on the main line of the house which announced this week it will stop the Versace Collection diffusion line.
The overall look and feel of the new store is more luxuriously positioned.
“It’s very clear: The productivity in our stores is not what it should be,” said Versace’s CEO Jonathan Akeroyd on investor day. “We need to rapidly increase the productivity and this will really be the real driver to reach us to our $2 billion [target].”