As the idea is to inspire and empower the next-gen musicians and artists, the stage was all set for the rocking and energetic performances along with the super-amazing crowd comprising of music-fanatics. It was surely a night for those for whom music is a way of life.

The opening night acts are always considered pre-eminent, hence the best of the best was delivered by Maria Unera – A budding singer and a promising future star, Abdullah Qureshi – A young talented boy with thunderous vocals, and last but not the least, king of drumming and one of the brains behind the well needed concept, Farhad Humayun.

Setting the stage on fire, these talented artists started off a culture which will grow and grow like wildfire. The coordination was quite commendable when it came to sharing the stage between aspiration and inspiration. The talent, the music, the performances and the paroxysm of showing the world, what Pakistani musicians are capable of. This is going to be one hell of a ride.

May the fever of music grow high upon us all, Amen!

The post Farhad Humayun Kicked Off The Opening Night Of Levi’s Live appeared first on FHM Pakistan.

Marking the month of September with the launch of Levi’s® Live; partnered with Riot Studios, owned by Farhad Humayun also a creative consultant for the project. This project will hold live music sessions every month starting from the September 24th, 2016 followed by the release of live performance videos and audios of each session. LEVI’S® is all set to inspire and empower the next generation of musicians and artists by reviving the live music scene in Pakistan.

The LEVI’S® Live sessions will showcase new and established artists along with those young artists who want to mark their success in this music industry. For this initiative in Pakistan, Mr. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan said,

“We saw that there was no platform for live music, LEVI’S® will be reviving that culture of bringing people who love music together and watching and celebrating the incomparable talent we have in Pakistan. Levi’s® is set to return to the center of music culture by spearheading upcoming music project “Levi’s® Live”. This is not a seasonal campaign, LEVI’S® LIVE is our long-term, go-forward strategy. It’s our connection and commitment to music.” 

It’s a positive sign that Pakistan has finally started to accept things which were lacking in our society. This is going to be one hell of a movement of musicians working together for the betterment of our music industry. Good luck Team LEVI’S® and Farhad Humayun for this. 

The post Levi’s® Live: Unleashing Music As An Inspiration For All appeared first on FHM Pakistan.