LEVI’S® makes you rebellious, LEVI’S® gives you a lifestyle and LEVI’S® brings out the real in you. It’s not just denim its a culture we have been following since its inception. LEVI’S® is original, authentic and youth spirited so is the great music hence it has been a part of the music community. It has a long standing history of collaborating with artists to support a wide array of communities—from sports and lifestyle programs to humanitarian efforts and philanthropy.
Marking the month of September with the launch of Levi’s® Live; partnered with Riot Studios, owned by Farhad Humayun also a creative consultant for the project. This project will hold live music sessions every month starting from the September 24th, 2016 followed by the release of live performance videos and audios of each session. LEVI’S® is all set to inspire and empower the next generation of musicians and artists by reviving the live music scene in Pakistan.
The LEVI’S® Live sessions will showcase new and established artists along with those young artists who want to mark their success in this music industry. For this initiative in Pakistan, Mr. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan said,
“We saw that there was no platform for live music, LEVI’S® will be reviving that culture of bringing people who love music together and watching and celebrating the incomparable talent we have in Pakistan. Levi’s® is set to return to the center of music culture by spearheading upcoming music project “Levi’s® Live”. This is not a seasonal campaign, LEVI’S® LIVE is our long-term, go-forward strategy. It’s our connection and commitment to music.”
It’s a positive sign that Pakistan has finally started to accept things which were lacking in our society. This is going to be one hell of a movement of musicians working together for the betterment of our music industry. Good luck Team LEVI’S® and Farhad Humayun for this.