L’Oréal never fails to impress us with their creativity and the beautiful faces affiliated with it. L’Oreal Paris, the world’s leading beauty brand recently launched “Life in Pink – A Beauty Film”. Inspired by the international campaign La Vie En Rose. The beauty film marks the launch of the brand’s Exclusive Pinks, lipstick collection, by Colour Riche. A Color Riche collection of the most delicate sheer pinks in matte finish. A manifesto of pink obsession for your lips. 6 exclusive shades, including Naomi, Julianne, JLO, Natasha, Eva, Blake.
‘Life in Pink’ features an original rendition of the song by one of Pakistan’s leading music artist, Jimmy Khan and features Television and Film Personality Bilal Ashraf as the lead in the film alongside L’Oréal Paris official spokesperson Mehreen Syed and models Fouzia Aman, Sadaf Kanwal, Sabeeka Imam and Sana Ansari.
Speaking about the new L’Oréal Makeup Color Riche #PinkObsession campaign, General Manager Consumer Product Division, Farooq Ahmed said, “With this new campaign we are redefining the concept of beauty and celebrating every woman who is worth it. With Life in Pink we celebrate the iconic collection of Colour Riche which comes in six different shades for every modern day woman. Pinks are always like an obsession and these tailor made shades.
Produced by the Vision Factory, the wardrobe for the models has been exclusively designed by premier luxury fashion house Sana Safinaz with Bilal Ashraf’s wardrobe designed by Ismail Farid. Hair and makeup for the beauty film has been done by International Makeup Artist Saima Rashid Bargfrede, with styling by Ehtesham Ansari.
Watch the video here: https://www.facebook.com/LorealPakistan/?brand_redir=158219407534974
Because we are worth it!