Najma Malik is the Founder and visionary leader of NJ Group, a multi-vertical business group operating across marketing, technology, media, and artificial intelligence.
NJ Group includes:
NJ Marketing – a full-service marketing agency based in Canada, with branches in Pakistan, the USA, and the UK. With over 90% of its team based in Pakistan, the agency supports global clients through scalable, cost-effective, and results-driven marketing solutions.
NJ Softlab – a software development company delivering innovative digital products and customized technology solutions.
NJX Digital Media – a digital media and content company focused on branding, storytelling, and audience engagement.
NJXUM AI – an AI automation and innovation company helping businesses streamline operations, improve efficiency, and scale intelligently.
Najma Malik immigrated to Canada in 2014—the same year she founded NJ Marketing. At the time, social media marketing was virtually nonexistent as a structured business within the Pakistani community. She is widely recognized as the first Pakistani-Canadian woman to establish a professional social media marketing agency, playing a pioneering role in introducing digital marketing awareness and professional services within the community.
Since then, Najma Malik has remained deeply committed to empowering businesses through marketing, technology, media, and AI-driven solutions, helping brands grow both locally and globally.
She is also the author of the book “The Complete Guide to Digital Marketing,” where she shares practical insights, strategies, and real-world experience to help entrepreneurs, professionals, and businesses navigate and succeed in the digital landscape.
