The Dua Brand Sponsors Rahat Fateh Ali Khan’s Concert at Hollywood’s Iconic Dolby Theatre
Los Angeles, California — October 25, 2026
The Dua Brand USA marked its presence on the international entertainment stage as a sponsor of Ustad Rahat Fateh Ali Khan’s Once Upon a Time concert, held on Sunday, October 25, 2026, at the iconic Dolby Theatre in Hollywood, Los Angeles.
Known for hosting the Academy Awards, the Dolby Theatre provided a prestigious setting for an evening celebrating the music and cultural influence of one of Pakistan’s most celebrated vocalists. The event brought South Asian musical talent to an internationally recognized venue, highlighting the continued appeal of Pakistani music among audiences around the world.
The sponsorship reflects The Dua Brand’s interest in connecting with international audiences through entertainment and cultural experiences. By supporting a concert featuring Ustad Rahat Fateh Ali Khan, the brand contributed to an event that showcased the reach of South Asian music beyond geographical boundaries.
Mahsam Raza, Founder and CEO of The Dua Brand, met Ustad Rahat Fateh Ali Khan at the venue and the two were photographed together during the event, marking a memorable moment for Mahsam Raza and the brand’s association with the international entertainment industry.
Alongside his entrepreneurial role, Mahsam Raza is an actor and producer associated with Leech, a film by Glamora Films. He also dreams of producing a film one day featuring an original soundtrack by Ustad Rahat Fateh Ali Khan, reflecting his interest in bringing together cinema and music.
The Dua Brand’s involvement in the concert represents an opportunity to support Pakistani musical talent on a global platform while strengthening its association with the wider entertainment landscape.
As Pakistani artists continue to reach international audiences, events such as this demonstrate how music and cultural experiences can create connections across borders. For The Dua Brand, the sponsorship at the Dolby Theatre represents a notable step in its engagement with international entertainment and South Asian cultural representation.
