We have always seen zero sized models becoming the face of any clothing brand. Size zero has always been in the trend. While there are many brands who focus merely on skinny girls, Generation on the other hand introduced a new fashion line by using a plus size model. Generation made sure to focus more on realistic than fictional.
The model which Generation brand used in their new collection is a chubby girl who is pretty and confident.
At the same time they used a skinny model to show their other clothes and to keep it normal.
Generation has not yet given any statement as to why they come up with such different and realistic idea.
Kudos to Generation for bringing out something not many have done in the industry. This indeed broke stereotypes. May this be used as a way to set more realistic examples!
