This mattress brand in India illustrated Malala in their add showing how she got shot and then she got the noble prize. This was intentionally done by the brand to make obvious the events of Malala’s life and this somewhat is disrespect to Malala. After this add the brand faced alot of criticism and hate, the agency representing the mattress brand apologized for the situation in India.
“We deeply regret this incident and want to personally apologize to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary.”
They not only played a clever add game with Malala but also on Steve Jobs and Gandhi.
