The fast-food chain recently announced the launch of their lineup of “Real Meals,” which include a wide variety of moods. The options are Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal, and they all come with a Whopper, fries and a drink.
The promotion will only be available for a limited time at select restaurants in New York City, Los Angeles, Miami, Austin, Seattle and Miami.
The campaign was created to coincide with May for Mental Health Awareness Month. According to a press release from Burger King, “A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
While it’s not specifically stated, these meals appear to be a response to McDonald’s popular Happy Meals.
