LVMH welcomed eager fashionistas to shop the ready-to-wear line—comprised of clothes, shoes, jewelry, sunglasses and more—at a Paris pop-up shop from May 24 to June 2. Photos and videos from the opening have been scarce, with the exception of tid-bits on the brand’s Instagram account’s stories.
In a series of interviews leading up to the fashion house’s launch, the ‘Diamonds’ singer’s made it clear that her brand will be far less traditional than the other brands, like Dior and Givenchy, under LVMH.
Rihanna, 31, revealed that she’d been working with Moët Hennessy Louis Vuitton (LVMH), the parent company of her cosmetic brand Fenty Beauty and largest luxury conglomerate in the world, to launch a fashion house under its umbrella—a deal that made her the first black woman to head a luxury fashion house.
In a mid-May statement, Bernard Arnault, Chairman and CEO of LVMH said: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.”
