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Fashion & Lifestyle

Ralph LaRalph is launching its first street wear collaboration

Ralph LaRalph is working with London skater label Palace in the American brand’s first street wear partnership.

Palace, known for its product “drops,” where it launches a new collection without warning, and Ralph Lauren, famous for its traditional preppy-style Polo Ralph Lauren brand, announced the partnership via Instagram.

Partnerships have become common among the brands as they are more focused on the youth, whereas Louis Vuitton launching a collection with New York brand Supreme.

Ralph lauren is coming up with its new strategies to “win over a new generation of consumers” being a key focus. “We are confident that with our clear strategic plan in place, we can return Ralph Lauren to sustainable long-term growth.

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