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Fashion & Lifestyle

It’s time to say goodbye to Urban Decay as it is discontinuing the naked palette

It’s time to say goodbye to one of the world’s most loved and best-selling eyeshadow palettes: the Urban Decay Naked Palette. Yes, the OG Naked Palette will be discontinued as of today—and the devastation is palpable!

The 12-shadow palette comes loaded with neutral tones in matte and shimmer finishes and has generated over $1 billion since its launch with over 30 million palettes sold. Urban Decay even released three different iterations following the success of its OG palette over the years, including the Naked 2, Naked 3, and Naked Heat.

But, before discontinuing, Urban Decay is giving us one more shot to get our hands on the Naked Palette. You can finally grab one (or two, hell, stock up!) for $27 at Sephora—a major markdown from the original $54, starting today, August 23.

You still have time to get your hands on the last palatte that are left. It’s still shocking and sad for all the makeup lovers who were in love with Urban Decay.  We still don’t know the actual reason of why the company has decided to discontinue its naked palette. We all are still in a shock!

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