The stylish diva Khadijha Shah is always impressing us by doing something out of the box either its Sapphire elegant dresses or her own competitive label “Zaha” launching on August 4, 2018.
Soon after ending her association with the brand, Khadijah is emerging as its competitor by launching “Zaha.”
Khadijah Shah, the founder and Creative Director of leading luxury brand Élan is now set to launch Zaha; a high street label committed to bringing chic, innovative and quality driven design to fashion savants across Pakistan. Internationally acclaimed for her designs, Khadijah has steadily expanded her label to include award-winning bridal wear, coveted couture, impeccable luxury wear, sold-out seasonal unstitched collections, ready-to-wear pret and leather accessories to name a few. With an eye on international fashion, a solid understanding of the local market and her inimitable aesthetic, Khadijah is geared once again to revolutionize fashion in Pakistan. #Zaha #IAmZaha #ZahaWoman #ZahaUnstitched #HighStreet #Lahore #Karachi #Pakistan #KhadijahShah
Literal meaning ‘blossom’ in Arabic and also the middle name of her new born baby girl, Taalia Zaha Amin, Zaha is Khadijah’s self-financed venture and ready to improve Pakistan’s high road Fashion.
“It’ll be great aesthetic but affordable,” she replied confidently. “None of the high street brands you see today are design centric; they’re quantity centric. No one is focusing on design. I want to bring the focus back to design. I want to bring design and aesthetic back to the customer. I want people to be able to buy Zaha every day.” Said Khadijah.
It will have unstitched collection consisting of 50 designs, ranging from one-piece shirts to two-pieces and three-pieces. Prices are tentatively slotted to begin at Rs1800 and to remain below the Rs5000 ceiling and the clothes will be available online as well as at major retail stores.
We wish you all the best from #TeamFHMPakistan.