Shawn Carter – known as the famous Jay Z is being sued by Parlux Fragrances for allegedly failing to promote a signature fragrance line, called Gold Jay Z, he launched in partnership with the company in 2013.
Parlux, a subsidiary of Perfumania, filed a $20 million lawsuit in Manhattan Supreme Court on Tuesday in which the company claims that Carter never fulfilled an agreement to promote the signature fragrance. According to the lawsuit, Carter was supposed to make at least six appearances to promote the fragrance—including in an interview withWomen’s Wear Daily and on ABC’s Good Morning America—but, instead, he made zero appearances and also failed to mention the product on social media. Parlux also claims that Carter refused to meet with the company about expanding the line of signature fragrances to include “flanker” fragrances.
Parlux blames the rapper’s lack of interest in promoting the product for the fact that Gold Jay Z only saw $14 million in sales, rather than the $50 million total the company had projected for the line. According to the lawsuit, Parlux is asking for Carter to return $2 million in royalties as well as 300,000 Perfumania shares he allegedly collected as part of the original agreement and for him to pay at least $18 million in compensatory charges.
Seems like his lack of interest is going to cost him a fortune this year. Good lucky Jay Z!